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In case you missed Part 2 of our series on the The Coaching Conveyor Belt, you can check it out here… What does your child 

Ever feel like your child’s team is stuck in a revolving door of coaches?

You finally get a coach who connects with the kids, …

We wouldn’t accept unqualified and inexperienced teachers in our schools. WHY DO WE ACCEPT UNQUALIFIED AND INEXPERIENCED COACHES I…

As parents of young athletes, you know the dedication it takes for your child to excel in their sport. The countless hours of prac…

Your daughter lives and breathes her sport. You see the dedication in her eyes, the passion in her every move. But have you ever n…

Every journey starts somewhere… Ours began in 2020, where The Athlete Academy starts with humble beginnings. I had reached o…

Your child is a star on the field. You see their passion, their dedication, and their love for the game. But what if I told you th…

A few weeks, a parent emailed me with a concern that stopped me in my tracks. Her son was is in a professional football academy, b…

You’ve just paid £200 for a month of “elite” training for your 12-year-old. Sure your child is exhausted, sweaty and was enterta…